Nebraska Crossing will add outdoor retailer REI Co-op.


JUSTIN WAN, Journal Star archive photo


One of the nation’s most popular outdoor retailers is planning its first store in Nebraska.

Rod Yates, who developed Nebraska Crossing in Gretna, said REI Co-op hopes to open a 25,000-square-foot store in the mall by the end of the summer.

“We just started construction on the new store, and (it) will be located between HomeGoods and Under Armor across from Interstate 80,” Yates said in an email.

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He said the Nebraska Crossing store is the only one REI is planning in Nebraska.

“Retailers today see Nebraska as a one-storey market and will appreciate our strategic location between Omaha and Lincoln,” said Yates.

REI, based in Seattle, specializes in the sale of clothing and equipment for camping, cycling, running, fitness, hiking, snow sports and rock climbing. Yates said the Nebraska Crossing store will have “everything you see in a flagship store,” including a bike store and a ski and snowboard store.

The company has yet to officially announce the Nebraska store, and a spokesperson said a lease has yet to be signed.

Despite the coronavirus pandemic and an overall decline in brick and mortar retail development, Nebraska Crossing continued to attract new tenants. National brands that have recently opened stores there include Reebok, Estee Lauder, and Aerie, while Pac Sun has a developing store.